Jun 11, 2022
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Burger King is offering a web-based Coinbase User List augmented reality (AR) experience for King Jr. kids meals as part of a collaboration with Rovio Entertainment, the software developer best known for the Angry Birds franchise. Smartphone users who Coinbase User List scan QR codes on Burger King’s plush toy tags, box packaging and signage inside participating locations will activate a mobile game, per an announcement shared with Marketing Dive. The video game challenges players to defend three 3D eggs from waves of AR Hatchlings that try to steal them. By tapping on the Hatchlings to move them away or using catapults of slime to slow the Hatchlings, Players can successfully protect their Coinbase User List eggs and receive power-up rewards. The game also lets players save a photo of the experience to share with friends. Rovio is using WebAR technology from Zappar, which lets brands offer Coinbase User List web-based AR experiences in their campaigns instead of app-based experiences that require a separate download. The web-based AR technology lets Burger King increase the scale of its campaign to thousands of locations worldwide, per the announcement. Dive Insight: Burger King is employing Coinbase User List mobile technology to engage a tech-savvy generation of consumers through its new web-based AR game from Rovio and Zappar. The game helps to reinforce the idea that Burger King is a fun and welcoming brand for families, especially as more regions lift lockdown measures on restaurants and many people return to pre-pandemic behaviors. Because the web-based AR game can be activated worldwide, Burger King’s participating locations can engage people who either come into restaurants to order kids meals or have them delivered.